Target Audience addresses the role of identity and participation in consumer propaganda. In this performance, contemporary pop idols replace the iconic Alberto Korda image of socialist revolutionary Che Guevara on fashionista t-shirt uniforms, underscoring the role of image appropriation in marketing. Audience members are asked to enlist in a conceptual army, take a shot, and join a cause. Target Audience exposes the lengths to which people go to identify with a collective group, even as the identity of that group expands and diversifies as more consumers participate. Created in collaboration with Ryan Peter Miller